AB 723 • California AI & Digitally Altered Imagery Compliance

Property Panorama Is Now AI Compliant

Built to meet California AB 723 requirements for AI and digitally altered real estate imagery compliance for MLSs, Brokers, and Agents.

“Digitally Altered” disclosures Links to original images Built for MLS trust

Trust-forward design. Compliance-forward platform updates. Built so your team can adopt AI responsibly without adding manual steps.

Overview

Transparency and Compliance for the AI Era of Real Estate

While California is the first state to pass a law regarding the use of “Digitally Altered” images, it is more likely than not that these laws will quickly spread throughout the industry. As AI becomes more integrated into real estate marketing, transparency and compliance matters more than ever.

Property Panorama has always believed innovation should go hand in hand with responsibility. As of January 1, Property Panorama tours are compliant with California’s AI regulations for real estate marketing, giving MLSs, brokers, and agents confidence when using enhanced imagery.

Property Panorama is actively expanding its AI-powered photo and marketing tools developed with MLS compliance as a foundational requirement. As AI regulations continue to evolve, Property Panorama evolves with them.

AI, with transparency built in

Enhanced imagery can be used responsibly when disclosures and provenance are easy to access.

MLS

Designed for MLS confidence

Compliance workflows are integrated into the tour experience, so teams don’t need manual workarounds.

What’s New

Two compliance features now included across our virtual tours

To align with the use of AI and digitally altered imagery, Property Panorama has released a platform update introducing two key compliance features across our virtual tours.

Links to Original Images

When images have been digitally altered, Property Panorama now supports direct links to the original, unedited photos. This ensures transparency for MLSs, agents, and consumers while preserving the ability to use enhanced imagery responsibly.

Smart Image Tagging

Images modified using digital tools are clearly labeled as “Digitally Altered.” These disclosures are visible and consistent with California regulations, helping agents meet compliance requirements automatically, without extra manual steps.

Tour UI showing digitally altered disclosure and link to original images

Why This Matters

Why This Matters for Agents and MLSs

California’s evolving AI regulations are designed to protect consumers from misleading imagery. Staying compliant doesn’t have to be complicated. Property Panorama simplifies compliance so MLSs and agents can focus on what matters most.

✓ Confidently market listings using enhanced imagery
✓ Automatically meet California disclosure requirements
✓ Reduce legal and compliance risk related to AI imagery
✓ Spend less time managing rules and more time selling homes

Compliance without friction

Disclosures and originals are presented in the flow of the tour, so agents don’t need extra steps.

For MLS leaders

Enable members to use modern imagery tools while maintaining consumer trust and consistent disclosures.

For brokers & agents

Market listings competitively using enhanced imagery, with automatic compliance guardrails built in.

Built for What’s Next

Built for What’s Next in AI

This compliance update lays the groundwork for what’s coming next. Property Panorama is actively rolling out new AI-powered photo editing tools, each built with MLS compliance at the core from day one.

Now: Disclosure + provenance in tours

Original image linking and “Digitally Altered” tagging provide clarity for MLSs, agents, and consumers.

Next: Compliance-first AI editing workflows

New editing tools will be built with MLS rules and state-level disclosure requirements as defaults.

Ongoing: Evolving with regulations

As standards change across the industry, we’ll continue to adapt so our partners stay protected.

Proactive Approach

A Proactive Approach to Compliance

Rather than reacting to regulatory changes, Property Panorama takes a proactive approach, ensuring our platform evolves alongside state laws and MLS standards. While these updates apply to California MLSs today, we will continue advancing our practices as new guidelines are adopted across our expanding network.

Platform-level compliance features

Designed to scale across markets and MLS requirements, so your team can standardize disclosure behavior.

Future-ready governance

As regulations expand beyond California, we’ll keep tightening our compliance-first product framework.

Keep Your MLS Ahead of the Curve

Learn how Property Panorama can help your MLS stay compliant with AI regulations while delivering powerful marketing tools your members trust.

James Brown, President & COO
Email: James@PropertyPanorama.com • Phone: 440-290-2200 x7800

Resources

Helpful links and trust signals

Add trust badges, MLS partner logos, and compliance indicators here to reinforce credibility.

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Property Panorama Is Now AI Compliant