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Virtual Tours Add Traffic and SEO Punch to Real Estate Listings

Over 1,600,000 Visitors View InstaView Tours During Past 30 Days, 1,000,000, (60%) of Them are Unique

Independence, Ohio— September 7, 2016 —Property Panorama reports that nearly 60% of the 1,632,029 who viewed Property Panorama's InstaView virtual tours over the last month are “unique visitors”, a ratio of unique to total visitors that’s 6 times greater than the average ratio generated by any third party vendor to an MLS.

Virtual Tour products have always been couched as a luxury home presentation and marketing tool. Static images come to life in theatrical style as home tours are published through IDX websites, property portals, social media sites, and YouTube. The impact of this distribution has made a profound impact on the effectiveness of online marketing that far surpasses the benefits of adding sizzle to a listing. As it turns out, tours are impacting overall traffic volume and driving higher visits per listing.

Not all Virtual Tours are equal.

“MLSs and Brokers have begun to recognize that some tour providers like Property Panorama have the added benefit of attracting a wider audience because of automated delivery to social media and other applications,” states Mike Barnett, CEO, Property Panorama.

"Automating virtual tours is a key service we provide to our subscribers," says Carl DeMusz, CEO NORMLS. "Our automated virtual tour solution ensures that an agent's listing is always displaying the current listing price, photos, and status on whatever social media site or customer the listing gets syndicated or forwarded to, solving a big problem for our agents and their listings."

“Our other Internet marketing vendors generate a ratio of unique to total visitors of less than 10%. Our data indicates that more than 60% of the visitors from InstaView are unique, 6 times more than the average vendor,” DeMusz stated.

"We continue to see the largest number of unique visitors to our listings being driven by our automated InstaView virtual tour solution," said Ray Ewing, CEO, SANDICOR, “and we are always assured that the tour content is up to date regardless of where it is displayed on the Internet."

“Property Panorama demonstrates the highest ratio of unique listing views compared to all third party vendors in nearly all markets ListTrac measures metrics in,” said Trent Gardner, Listtrac CEO.

Some 161 multiple listing services and REALTOR® associations offer InstaView, the #1 most utilized virtual tour, Intenet marketing, and SEO solution in the industry. InstaView has delivered over 6.1 million virtual tours to date. Some 495,000 active agents already have InstaView accounts today, accounting for over 45 percent of the REALTOR population.

Unique and Total InstaView Visits to Top Ten Property MLS Integrations MLSs July 15 to August 15, 2016

InstaView Visits
Source: Listtrac

About ListTrac

ListTrac, known as the “Google Analytics for listings,” is a complimentary, monitoring and reporting platform for real estate brokers, REALTORS® and sellers to measure user engagement data related to their listing content. ListTrac provides a holistic and fully transparent view of where and how listing content is being interacted with across the Internet. Located in Southern California, ListTrac’s team has been building innovative and novel tools for the real estate and mortgage industries for over 12 years.

About Property Panorama and InstaView

Property Panorama is the highest rated and #1 provider of virtual tours in the world, and maintains a 99.99% up time, with over 6 million views per week. It is also the leading provider of non-gaming videos to YouTube in the world. Property Panorama provides products to REALTORS© through multiple listing services, and REALTOR© boards and associations, as well as directly to independent brokers and leading franchises, including;

Latter & Blum, Realty One, Northwood, RE/MAX, Howard Hanna, Keller Williams, Century 21, and Coldwell Banker. It is CoreLogic’s preferred provider and is integrated into most major MLS vendor offerings, including FLEX/FBS, Black Knight/LPS, CoreLogic (All Platforms), Navica, and Solid Earth. InstaView creates a totally hands-free, high-quality tour experience for their customers. InstaView’s package includes the Branded Virtual Tour, Unbranded Virtual Tour, Branded YouTube Video, TurboText, along with Branded PDF and Virtual Flyers…, and all for $1.99.

To learn more about InstaView, please visit http://www.PropertyPanorama.com/InstaView

For a full list of Property Panorama’s current partners, visit http://www.PropertyPanorama.com/Partners


Steve Cook
WAV Group Communications
202 257-3652